Step 1. Research keywords
To find the most popular, relevant keywords and phrases your
target visitors enter when they search for information, products
or services you offer.
Before optimizing your Web pages for high rankings, you will
need to define keywords and phrases. They will, on the one
hand, get you the maximum of visitors, but on the other, they
must be moderately competitive.
For example, www.weatherscreen.com featured as a demo
project, distributes and sells a small software program that
delivers daily and long range weather forecasts to your PC
desktop. Using Web CEOis keyword suggestion tool (
) their webmaster did some keyword research and
found out that the most popular keyword "weather" is requested
40,867 times daily, but that there are 60,118,729 pages
whose webmasters would also want them at the top.
Certainly a smaller Web site has a slim chance to outplay big
players like The Weather Channel, CNN Weather or National
Weather Service. This explains why at this stage the site owner
only picked a few keywords out of the 1,000 that Web CEO
suggested. All those keywords and phrases combine enough
popularity, relevance and acceptable competition: for example
"long range weather forecast" (daily searches n 458;
competition according to Google n 517,974).
Leaping ahead to Step 2, she learns how to get her pages
ranked highly with selected keywords. At Step 3, she applies
the advice using Web CEOis Editor which is designed
specifically for search engine optimization purposes.
The results? The "long range weather forecast" phrase and its
variations bring www.weatherscreen.com over 1,100 unique
visitors monthly. Please keep reading to learn how to do the
same for your Web site.