Step 1. Research keywords 
 10 
How to find the right keywords 
Press GO > Research keywords (or Features > 
Keywords). Select your Web site from the Project drop down 
menu. Then:  
1.
Enter the base keyword or phrase in the 
Keyword(s)
field, e.g. 
weather
.  
2.
Press Start. 
3.
In the left pane you will see phrases that contain the 
base keyword as well as primary analysis of their 
popularity and number of competitors, e.g. 
weather 
forecast:
daily searches n 11,793; competition n 
1,934,990.
4.
Select the results that stand out and press Add to add 
selected phrases to the 
Keyword Basket
 in the right 
pane. 
5.
Save the 
Basket
 under an appropriate name, for 
example 
Weather related searches
In order to do further analysis of your keyword list, you may 
go to the 
View Competitors
 tab and subsequently the 
Analyze 
competition
 tab  
2
1
5
4
3
2
Note: When you feel that there is no point of further analysis 
of the keyword selection, you may immediately go to 
Step 2 to 
get optimization advice. 












  

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