Step 1. Research keywords 

 10 

How to find the right keywords 

Press GO > Research keywords (or Features > 

Keywords). Select your Web site from the Project drop down 

menu. Then:  

1.

Enter the base keyword or phrase in the 

Keyword(s)

field, e.g. 

weather

.  

2.

Press Start. 

3.

In the left pane you will see phrases that contain the 

base keyword as well as primary analysis of their 

popularity and number of competitors, e.g. 

weather 

forecast:

daily searches n 11,793; competition n 

1,934,990.

4.

Select the results that stand out and press Add to add 

selected phrases to the 

Keyword Basket

 in the right 

pane. 

5.

Save the 

Basket

 under an appropriate name, for 

example 

Weather related searches

In order to do further analysis of your keyword list, you may 

go to the 

View Competitors

 tab and subsequently the 

Analyze 

competition

 tab  

2

1

5

4

3

2

Note: When you feel that there is no point of further analysis 

of the keyword selection, you may immediately go to 

Step 2 to 

get optimization advice.