Step 2. Get optimization advice 
 14 
How to get optimization advice for your Web site 
Press GO > Get optimization advice (or Features > 
Optimization). Select your Web site from the Project drop 
down menu. Then: 
1.
Choose the Web page you want to analyze. This can be 
either a Web address or a local copy on your hard drive.  
2.
Enter up to three keywords or phrases you want for high 
rankings. Use the keywords discovered by the previous step.  
3.
Select the search engine for which you want optimization 
advice. In the SmallBiz and Professional editions, as well as 
General optimization, you can choose an actual search 
engine, for example, Google. 
4.
As an option, you can enter your competition s Web 
address or check search positions for your keywords that 
you want to compare your page to.  
5.
Additionally, you can check the 
Analyze off the page factors 
influencing your ranking factors
 option next to the Start 
button. This enables Web CEO to provide extra information 
such as link popularity, theme, etc. 
6.
Press Start 
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