Step 6. Analyze your link popularity 

What for? 

To discover how many links to your site are found by search 

engines and exactly who links to your site. 

Please explain! 

When someone enters your keyword in a search box and 

presses the Search button, the search engine starts checking 

how closely your site relates to the query. Now, link popularity 

comes into play.  

Modern search engines (especially Google and Yahoo!) not 

only analyze the content of your pages, but also look closely at 

who is linking to your pages and how. The point is that they 

treat each link to your site as a recommendation. When they 

have to decide how high to rank your page in their listings, 

they use this information as an important part of their 

algorithms. 

This explains why so many poorly optimized Web pages are 

ranked higher than your well optimized ones. Their webmasters 

took care that other Web sites link to them using their 

keywords. For example, 

Weather.com

 is certain to be in the 

top 10 with the keyword 

weather

, since tens of thousands of 

webmasters put a link to it using this keyword.  

This step will provide the following information: 

Provides a detailed report on the number of Web pages 

that link to your site and its pages 

Find out the number of sites that link to your competition 

so you can roughly estimate how difficult it would be to 

outplay them 

Learn which Web pages link to your competition, but don t 

link to you so you can ask them to add a link to your 

pages from their sites