Step 10. Analyze your visitors,
revenues, ad campaigns
To learn as much as you can about your visitors and the
revenues your site makes. To find out which ad campaigns
work for you and which do not.
All successful Web sites have at least one thing in common n
their webmasters and owners use Web analytics to increase the
percentage of visitors who do something GOOD for business.
Analyzing visitors, revenue sources, and advertising efficiency
combined with constant improvement of your site inevitably
boosts revenues. HitLens, Web CEO s traffic analysis tool, helps
Understand your visitors. Itis easy! Because you will be
armed with over 80 reports organized into 8 categories.
Evaluate the commercial efficiency of your site.
Reports in the
category give you a full and
detailed account of your revenues. They tell you how good
your site is at converting the accidental browser into an
Find out if you are wasting money. Reports in the
category measure the effectiveness of your
advertising, and uncover sources of traffic which you should
explore and perhaps invest in, e.g., AdWords or a
300x250 banner on www.somesite.com, etc.)