Step 10. Analyze your visitors, revenues, ad campaigns 

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How it works 

Whenever someone comes to your site, a Web server records 

his activity as he is surfing your site. Later this information can 

be extracted from the so called log files and analyzed. This 

approach has many flaws. For example, delays in reporting 

and low accuracy. 

HitLens, does things differently, it tracks visitors and transactions 

in real time. It does not distort the statistics.  A snippet of its 

tracking code is embedded in your pages. This records all 

information available on the visitor. This is immediately passed 

to our Datacenters, where it is finally converted into analytical 

reports that you can view with Web CEO. 

1. A visitor arrives at your site .

1

2. As the Web page loads , the HitLens 

Visitor

Your website

tracking code is executed . It collects all 

the visitor  s non personal information .

Tracking code

2

3. The information collected by the 

tracking code is passed to the 

3

Datacenter where it is processed and 

stored.

Web CEOis Datacenter

4. You ask for a report through Web CEO , 

and in a few seconds it is retrieved from 

the Datacenter and displayed on your 

4

screen.

You