Step 10. Analyze your visitors, revenues, ad campaigns 

 48 

How to view analytical visitor reports 

Press GO > Get traffic reports (or Features > HitLens). 

On the left, you see the 10 different categories and reports for 

each category. The default category is Favorites. Here you add 

your favorite reports so as to view them with a single click. 

To learn what reports and categories to use, take a look at the 

list below. Note that it only lists the most commonly used 

reports out of 130+ currently available. 

A. Analyze your visitors 

Web CEO helps you get to know your visitors. See the reports 

below to find out how they browse your site, what they like 

and what makes them leave without wanting to come back! 

Category: Traffic 

Traffic Summary 

Unique Visitors 

Page Views 

Repeat Visits 

Downloads by Files 

Category: Visitors 

New Visitors 

Motivated Visitors 

Frequent Visitors 

Visitors by Content Group 

Category: Navigation 

Navigation Paths 

Entry Pages 

Exit Pages 

Single Pages 

Site Stickiness  

Category: Referrers 

All Referrers 

Referring Sites and Pages 

Search Engines 

Search Keywords 

When you have the full picture, you can adjust your site to 

match your visitorsi needs. They will be more interactive with 

your site.