VII.

Negotiating Proposal for the Advertising Sector

(1)

Southern Africa should make commitments in Advertising Services permitting full market

access and national treatment, as well as commit to the adoption of least trade restrictive

measures for advertising.

(2)

Its advertising commitments should be interpreted as being technology neutral.  In other

words, the type of technology or distribution platform used should not affect the coverage of

a commitment.  Moreover, the parties should agree that as technology evolves, the

commitments for advertising sectors should apply to the use of such technologies (just as the

Internet and multichannel programming are just new technological platforms for the sale of

advertising time and space but are not new  advertising services .)  Through classification

flexibility, the countries can ensure that they benefit from the tremendous increases and cost

savings associated with the information technology revolution

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