PDA service, leisure topics, consulting services, a weekly radio programme, thematic
channels, a list of forums, etc.   all in Catalan. The objective of VilaWeb is to
combine the traditions of journalism with the creative potential of the Internet for
serving the online Catalan community   about 10 million people   in Spain and
Another trend in online content consists of an increase in pay for content initiatives,
inspired by the decline of the online advertising market and thus of online revenues.
For traditional online news, a mixed strategy of general free access to content and
charged access to special, value added content can be observed. Selling archived
news is one of the means of extracting online news revenues. Additional revenues
are also sought with music, communications, broadband, multi access to
information (PC, mobile phone, PDA, etc.) and e commerce features.
The Internet shakeout should not obscure the fact, however, that many online
activities did not exist a few years ago, even if they are being taken over by the
major players. The general interest portals that are prevalent in the market today
simply did not exist a few years ago. Nowadays, online innovative activities do not
assume automatic revenue generation, as they did during the Internet hype, but
actively seek profits. Within the public sector, major innovations are also expected
from governments offering online information and from exploiting as yet untapped
government information. 
The picture provided in the report is mainly based on aggregated data. It should be
noted that it is still difficult to obtain reliable data in the public domain, both in
relation to general trends and also to more small scale, qualitative online media



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