Introduction 
1. Introduction
The aim of MUDIA
1
, a European Commission sponsored IST project launched in May
2001, is to monitor and analyse current and future trends in European multimedia
news markets. It looks at how new technologies could change patterns in the
production and consumption of news media and at how this might affect the
industry, the products and the business. Work Package 1 deals with the wider, socio 
economic context for media innovation. It aims at understanding change by way of
identifying existing and future trends in the media industries, in particular in media
production, consumption and delivery throughout Europe. 
It is the objective of the Work Package 1 case studies work (WP1.5) to check the
general trends and developments observed in the other MUDIA studies in a number
of concrete media organizations in different European countries. The selected
organizations will be described, compared, and analyzed against these other
findings. The case studies are spread over traditional mass media, new start up
media companies and non sector information initiatives. 
This MUDIA Deliverable (D1.5) describes the case study organisations according to
a common analytical framework:
1. History and description of the company and its business (including ownership
issues);
2. Revenue models (advertising, subscription, consulting for third parties,
profitability, turn over, etc.) and essential changes due to the digitisation era;
3. Content production processes (including technology issues);
4. Content consumption processes (interactivity, customisation and new types of
content demand, including technology issues;
5. Content delivery processes (flexible delivery according to different platforms,
mobility, etc.)
6. Conclusion and visions on the future of the company and the news media
industries in general. 
The five carefully selected case studies are the following, in alphabetical order: 
E VRT: Interactive Television In Flanders 
Vlaamse Radio & Televisie (VRT) is the Belgian public broadcaster for the Flemish
community. In February 2002, the VRT launched an interactive television project
called  Digitaal Thuis Platform (DTP) or  Digital Home Platform  based on the DVB T
technology (Digital Video Broadcast   Terrestrial). A test panel of 100 households
has been set up and provided with free set top boxes. 
Guardian Unlimited 
Guardian Unlimited is the network of websites from the Guardian newspaper, based
in London. As well as the main news site   at the core of Guardian Unlimited   there
1. The Consortium consists of the following partners: (1) Institute for Infonomics, Maastricht 
(co ordinator); (2) World Association of Newspapers (WAN), Paris; (3) News World
International Limited, London; (4) Institute for Prospective Technological Studies (IPTS),
Sevilla; (5) Comtec, Dublin City University.
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