UK Government Online
ukonline.gov.uk
Government secure Intranet
UK
online
Citizen
Authentication,
security and routing
Government
Gateway
Departments, Devolved
Intermediary Third party Private sector
Other 
Administrations,
portals
portals
portals
government
Local Authorities,
portals
and other Public
Citizen
Other government and third party portals
Services Providers
5.2.  Revenue model    The business concept
As a government site UKonline does not have a business profit making plan, but it
stills needs to attract the interest of the audience as well as the interest of several
partners that would like to provide input. Their business concept then, is that
according to the British tradition companies would want to be associated with the
government website in order to gain in prestige. "The glory by association principle
applies in our case," said a member of uk online staff.
UK online is a community of partner organisations ranging from some of Britain s
biggest household names to small, local businesses and community organisations.
Big name brands such as those listed below have participated to make sure the
message gets out to all corners of the country that UK online is for everyone. And,
at the local level, community groups and small businesses are delivering training
and support where people need it.
Some UK online Partners are: 
Age Concern 
Abbey National 
BBC 
British Chambers of Commerce
British Telecommunications plc 
Cisco Systems Ltd 
Compaq Computer Ltd 
Confederation of British Industries 
Consumers  Association
Ericsson Ltd
Fujitsu 
IBM UK Ltd 
ICL plc 
Institute of Directors
Institute of Management
Intel Corporation UK Ltd
Interforum 
Microsoft (UK) Ltd
Motorola Ltd 
Oracle Corporation UK Ltd
Prudential 
Small Business Service 
Sun Microsystems UK 
The Royal Bank of Scotland Group
Virgin Biznet Ltd 
Vodafone Ltd 
Yell (Yellow Pages Group) 
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