UK Government Online

ukonline.gov.uk

Government secure Intranet

UK

online

Citizen

Authentication,

security and routing

Government

Gateway

Departments, Devolved

Intermediary Third party Private sector

Other 

Administrations,

portals

portals

portals

government

Local Authorities,

portals

and other Public

Citizen

Other government and third party portals

Services Providers

5.2.  Revenue model    The business concept

As a government site UKonline does not have a business profit making plan, but it

stills needs to attract the interest of the audience as well as the interest of several

partners that would like to provide input. Their business concept then, is that

according to the British tradition companies would want to be associated with the

government website in order to gain in prestige. "The glory by association principle

applies in our case," said a member of uk online staff.

UK online is a community of partner organisations ranging from some of Britain s

biggest household names to small, local businesses and community organisations.

Big name brands such as those listed below have participated to make sure the

message gets out to all corners of the country that UK online is for everyone. And,

at the local level, community groups and small businesses are delivering training

and support where people need it.

Some UK online Partners are: 

Age Concern 

Abbey National 

BBC 

British Chambers of Commerce

British Telecommunications plc 

Cisco Systems Ltd 

Compaq Computer Ltd 

Confederation of British Industries 

Consumers  Association

Ericsson Ltd

Fujitsu 

IBM UK Ltd 

ICL plc 

Institute of Directors

Institute of Management

Intel Corporation UK Ltd

Interforum 

Microsoft (UK) Ltd

Motorola Ltd 

Oracle Corporation UK Ltd

Prudential 

Small Business Service 

Sun Microsystems UK 

The Royal Bank of Scotland Group

Virgin Biznet Ltd 

Vodafone Ltd 

Yell (Yellow Pages Group) 

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