Final observations
7. Final observations
It was the objective of the case studies work to check the general trends and developments
observed in the other MUDIA studies in a number of concrete media organizations
in different European countries. The case studies are spread over traditional mass
media, new start up media companies and non sector information initiatives. The table
below gives a summarized overview of the studied cases. It situated them according to:
their origin (newspaper, broadcaster, net native & non sector initiative); 
their nature (public, private, non profit); 
their revenue model (profitability, self  sufficiency, cost model); 
the predominant platforms they use (TV versus PC based Internet); 
the degree of newsroom convergence (90  180  270  360 ) as explained in the
MUDIA Benchmarking Study on the change over from single to multimedia news
production (D2.2).
Last but not least, the question is answered if flexible delivery of content via
mobile or PDA is offered or planned in the future, as touched upon in the
MUDIA Mobile News Study (D1.4). 
e VRT 
Guardian 
TOL 
UK Govt Online 
VilaWeb 
Unlimited 
Origin 
Broadcast 
Newspaper 
Net only (ex 
Government 
Net native 
print magazine) 
Nature 
Public (state  
Private trust 
Non profit 
Government 
Private company 
owned) 
organisation 
(partnerships) 
Revenue 
Cost model (finding 
Self sufficiency 
Self sufficiency 
Cost model (finding & 
Profitable business 
mode 
& accountability) 
(intention) 
(intention) 
accountability) 
Platform 
TV 
PC based internet 
PC based 
PC based internet 
PC based internet 
internet 
Converging 
90
0  
(teletext & 
180
0  
(collaborarions 
Web only
  
Web only
  
270
0  
(integrated 
newsroom 
DHP pilot)
print & web) 
(diversification) 
(aggregation) 
newsroom) 
Flexible deliver 
Future 
Future 
Experimental 
Future 
Today (multi platform 
(mobile, PDA) 
phase 
publishing) 
The overview shows an interesting spread of companies with different origins which
all deal, in their own way, with multimedia innovation enabled by digital
technologies. For some of them, like Transitions Online (TOL) and Vilaweb, online
news and information make up their core business. The shift from printed magazine
towards a Net only company was for TOL the only way to survive. Vilaweb as a net 
native company, would of course, not exist without the Internet. Both cases
illustrate that low entry levels towards content production (partly) and distribution
(mainly) make it possible for new content players to emerge. 
A competitive information market with new content players
The evolution towards an open, more competitive information market whereby new
players compete with the existing media companies was raised as one of the
conclusions in the MUDIA WP1 Validation Workshop Report (D4.2).
24
It was argued
24. A competitive information market is thought to favour change and innovation in the media, 
providing the context is right (See MUDIA D4.2). The latter relates to the promotion of open
standards and the importance of industry forums to support open standards and to support
collaboration between different actors (e.g. between telecom and media for the mobile delivery
of news and information). In the E VRT pilot, this is also acknowledged in relation to the MHP
standard for set top boxes. 
79











  

Home

About Services Network Support FAQ Order Contact
 

 

Cheap UK Web Hosting

Our partners:Jsp Web Hosting Unlimited Web Hosting Cheapest Web Hosting  Java Web Hosting Web Templates Best Web Templates PHP Mysql Web Hosting Interland Web Hosting Cheap Web Hosting PHP Web Hosting Tomcat Web Hosting Quality Web Hosting Best Web Hosting  Mac Web Hosting 

Lunarwebhost.net  Business web hosting division of Vision Web Hosting Inc. All rights reserved