is not based on governments alone but on a wide public private partnership between
government, industry, the voluntary sector, trade unions and consumer groups. The
E VRT Digital Home Platform Pilot is also based on a partnership between a
broadcaster, the government, local city councils and a telecom operator. Moreover,
a large scale implementation of the project would entail other (competing)
broadcasters to be involved as well.
Similarly, these case studies also reveal trends shown to be apparent in the
Research Brief series, and subsequent summary and update document written in the
framework of the MUDIA project. The traditional media companies are attempting to
work out different models of moving online in the dissemination of information, and
some further examples have been highlighted in that part of the project.
Changes in traditional journalism
The studied cases illustrate that online journalism is different from traditional
journalism. Due to almost unlimited space, news stories can become more analytical
and lengthier. Different versions of the same news story can be produced. And
clearly breaking news is important, sometimes in versions shorter compared to
newspapers. Moreover, the production of content is different online. On a web based
medium, news stories can always be changed. According to Transitions Online, this
is both a curse and a blessing. A blessing because it allows mistakes to be corrected
and a curse because it encourages more sloppiness during the content production.
Content produced by Vilaweb is published directly on the Internet, without
involvement of editors. Editorial control is done after publication. The focus of
Vilaweb journalist is also more on indicating where the news is than on reporting the
news itself. In contrast with traditional journalism, it is believed that users are
equipped to read the sources for themselves and to interpret the information
directly. A typical Vilaweb news item therefore consists of links to the various
versions of a story, for instance the link to the official government position on it, to
different alternative reports, and to other media who are covering it as well.
Both UK Online and the Guardian Unlimited are exploring the possibilities of rich
media content, of putting more video news stories online. For the future, UK Online
is looking at extending their search and query facility called Quickfind with
intelligent and natural language searches, with outputs in multiple languages and
with voice recognition. The E VRT is intending to offer more virtual channels,
especially thematic ones (e.g. special news dossiers), to provide new services (e.g.
on line voting, gaming) and increase the control of viewers over the broadcast
programmes. The latter is possible via pausing live TV , via the PVR and via
personalized news items.
The changing role of the journalist has also been recognised in a less detailed
manner by several Research Briefs; including one on correspondent.com. This
argument is also raised in the summary document of the Research Briefs.
The role of the media user
The position of users in media content provision models follows the trend, as
explained in MUDIA D1.2. During the Internet hype, the demand related drivers
everyone becomes a content producer, customisation of content and new types of
content demand would overturn market structures in the media sector. After the