Market Information
In the context of market information on buyers and raw materials, the SME
exporters indicated that their business partner were the main sources of market
information for the SME. Figure 3.1.1, shows that the other resources for market
information is through promotions and exhibitions event, followed by government
and private agencies, printing media and Internet (see figure 3.1.1.)
Figure 3.1.1 SME Exporters Sources Of Market Information
Business Partners
Exhibitions
Govern
ment & Private insttution
Internet
Printing media
0%
20%
40%
60%
80%
Raw material information
Market Information
Based on the figure above, market information sources from the Internet are very
low compared to the other sources. However, from the interview with the SME
exporter discussed in the next chapter, the use of Internet for market information
purpose is showing an increasing demand by the SME exporters. The SME also
indicated that the use of Internet will help them to remove information barrier in
the future, provided that the government set up policies on wider access on ICT.
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