is due to the encouragement from their business partners (buyers) for better 

business communication, see figure 3.2.4. The decision to use Internet as 

information and communication media as indicated by the SME is due fact that 

the use of Internet have reduce communication, facsimiles and marketing costs.  

Except the agriculture SME exporters, most of the SME exporters categories 

indicated that Internet were used mainly for browsing potential new buyer through 

the website. However, figure 3.2.5 below, also indicates that fulfilling to the 

demand from their buyers to use Internet as the means of communication is 

equally important for the SME exporters, because document and graphic file can 

be easily exchange through the Internet with less time and cost. 

Figure 3.2.5. Responses From Different Catagories Of 

SME Exporters on Using Internet

Modus of Export

Non direct exporter

Direct exporter

Yearly Turnover

> Rp 10 billion

Rp 1   10 billion

Rp 200 million   Rp 1 billion

< Rp 200 million

Type of Business

Trading

Agriculture

Manufacture

0%

5%

10%

15%

20%

25%

30%

35%

Demanded by business Partners 

To obtain new market

VI    11