Figure 3.2.11. SME Exporter Internet Access Through 

Warnet

Modus of Export

Non direct exporter

Direct exporter

Yearly Turnover

> Rp 10 billion

Rp 1   10 billion

Rp 200 million   Rp 1 billion

< Rp 200 million

Type of Business

Trading

Agriculture

Manufacture

0%

5%

10%

15%

20%

25%

30%

35%

40%

Uses of Internet 

Internet were used by SME exporters as a communication media, to 

browse market information and raw material, promotion and online transaction 

purpose.  However, the issues of online transaction are excluded in this survey. 

 As information and promotion media, the website is the widest and cheapest 

mean of promotion.   The web page can be accessed by people all over the world 

simply through an access to the web page. This is one of the reasons that a web 

site is the most efficient promotion tool for SME.  

Nevertheless, outcome of the survey indicated that there are less then 25% of the 

SME exporters that possess their own web page. However, these SME exporters 

claimed that they attain the advantage of increased sales prior to having their own 

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