web page. There also significant interest by the SMEs to develop web page in 

future year (see Figure 3. 2. 12.). The main reason stated by the SMEs for not 

having their own web page is because it would require them to have special staff 

to develop the web page and maintain updated information on the web page 

Figure 3.2.12. The Impact of Having Web Site for The SME 

Exporters

Market increases

Plan to develop web site

Web site owner

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Manufacture SMEs are the biggest web page owner compared to the other SME 

exporters categories. However, even currently the trading SMEs were the smallest 

web page owner, they are also the one having biggest interest to develop their own 

web page in the near future.  

In the case of the SME exporter yearly turn over and mode of export, SME with 

turnover between Rp 200 million to Rp 1 billion and the direct exporter SME 

were among the largest web page owner. Furthermore, they also claimed that they 

are enjoying the advantage of an increase of sales due to having the web page. 

These SMEs were among the larges categories indicated to develop their own web 

page in the near future for marketing and promotion purpose (See Figure 3. 2. 

13.).  

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