and the main reason for having this web site is to reduce the cost of
promotion and marketing and delivering promotion material.
8. The level of Internet use in the SME exporters is divided into three
categories that indicate: the lowest level (33 percent), utilized Internet for
communication only (e mail); the second level (32 percent), utilized
Internet for communication and marketing; and the third level (18%)
utilized Internet as a communication, marketing and promotional tools.
Furthermore the third level of Internet users were from the SME
manufacturer, SME direct exporter; and SME with bigger turnover.
9. Exchanges of information on government regulation by the SME exporters
were mainly through business partner or by direct visit to the government
office. To date government web page is not an effective tools for
distribution on government program or new rule and regulation set by the
government. Only small portion of SME exporter ever visited
Pengembangan Ekspor Nasional (BPEN) and Office Perindustrian and
Traffic (Depperindag) web page. SME exporter were mostly interested on
market search trough the web site rather then visiting the government web
site.
Business Climate Prior To The Implementation Of The Regional
Autonomy Bill
10. The SME exporters indicated that there are no significant changes to
the business climate prior to the 20 month implementation of the
regional autonomy bill (UU No. 22 and 25) since January 2000.
However, 16 percent of the SME indicated that the business climate
are getting worse, especially by SME exporters in Bandar, Lampung
and Medan. In contrast, only 7 percent SME exporters indicated that
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