Chapter 6. Advertising and Financial Issues 
In this chapter, advertising on the web, tuition fees for online courses and programs, external 
funding, and other financial issues are discussed. 
Advertising 
It is implicit in many of the interviews that advertising of programs and courses is an 
important function of the web services. This can be implied from statements like these: 
<37> 1) Advertising: The web is used to inform our customers about courses and activities of 
the Tele Akademie. 2) Teaching/Learning: All courses of the Tele Akademie are based on the 
web. There is an open area with free web based courses and a restricted area with courses 
customers have to pay for. For these courses we developed a web based learning environment 
where learners find their learning materials and opportunities to communicate and collaborate. 
3) Communication: Most courses include the opportunity to communicate with a tutor (e 
mail) and with other learners, both in small groups (learning groups, project groups) and 
plenaries (newsgroups, CSCW system). 
<43>   one is encouraged to register online, interaction between student/tutor and 
student/student is also encouraged and facilitated. All materials are available online. 
<71> On their web site we can find, free access, presentation of courses and time schedules 
together with other relevant information for potential students. 
<83> CEPADE uses www for presentation, communication and teaching (training) in their 
courses. On their web site we can find, free access, presentation of courses and time schedules 
together with other relevant information for potential students. 
<17> The LED uses the www for presentation, communication, administration and teaching 
in their courses. Web site overview: 
1)  common area with information, curricula, working teams, statistics, etc 
2)  restricted area for students   online distance learning environment containing learning 
activities. 
<132> WWW is used for presentation, communication and teaching. In the CNED web site 
we can find an online catalogue with search facilities. There is a communication service 
between the participant and the tutor. 
<76> WWW is used: 
    
for information presentation ( texts in HTML format); 
    
for communication between trainers and trainees and between trainees among themselves 
(via e mail and via e mail lists); 
    
for teaching/training through electronic spaces for text and debate/discussion of ideas 
(electronic conferences) and for presentation of  discussion synthesis ; 
    
www and internet are also used as an external provider of relevant information for course 
purposes 
    
The www is rarely used for administrative purposes 
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