6 
Plan 
Compare your site to others 
You also may want to compare your site to effective Web sites operated by other 
organizations. The IBM and Oak Post Web sites are good examples: 
IBM used its ample resources and 
experience to build an excellent Web site. 
The look is crisp and consistent 
throughout, and pages load quickly. It 
contains thousands of pages, but is still 
easy to navigate. The IBM Web site 
comprises a high standard against which 
to compare your organization s site. 
ibm.com 
However, an organization doesn t need 
to budget millions to build an effective 
site. For instance, this site operated by 
furniture store Oak Post is consistent 
and easy to navigate. It was built for less 
than ten thousand dollars, and is 
maintained by internal staff.  
oakpost.com 
  
  
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