16 

Plan 

Situation 

Solution 

No IT staff available 

Host site with a responsive ISP 

Your organization doesn t have any 

Most Internet Service Providers will help 

full-time Information Technology 

with routine tasks such as getting a site s e-

staff. Or it does have IT staff, but 

mail response forms to work. Full-service 

they re too busy with their current 

ISPs can assist with the technical aspects of 

duties to help with the Web site. Or 

large, sophisticated sites, such as 

the IT staff is unfamiliar with Web 

programming and database integration. The 

applications. 

key in each case is customer service. 

 When choosing an ISP for Web site hosting, 

ask for references from its clients. Good 

client references indicate good service. Keep 

in mind, though, that in any ISP the most 

technically-proficient employees are typically 

the ones least inclined toward client 

interaction. The clearer your instructions to 

them, the better work you will get. 

No full-time graphic designer 

Hire a professional designer 

Your organization doesn t have a 

A professional graphic designer can be 

full-time graphic designer on staff 

brought in to design page templates. In-

to design the look and feel of its 

house Site Builders can then create the site s 

Web site. 

pages based on these templates. 

 Just as brochures designed by a graphics firm 

look more professional than the homemade 

variety, a professionally-designed Web site 

will exhibit a more polished look. Make sure 

the designer hired has substantial Web 

experience: Web design requires specialized 

knowledge that can t be learned by working 

in print or multimedia. 

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