Rather than use IT staff for Web publishing, use them to develop Web applications. For
instance, IT staff could be used to connect an organization s Web site with a database.
The online bookstore at Amazon.com is an example of a Web site that includes this type
of Web application:
2. Web server
clicks on a
gets request for
book to get
book info, asks
5. Customer sees
4. Web server
new page that
page, sends to
Building a site like this still requires a Site Coordinator and a Web-savvy Graphic
Designer. However, the team building and maintaining it should contain mostly IT staff.
The Site Coordinator organizes the site content and work, the Graphic Designer designs
the site s look and templates, and IT staff build the site s functionality.
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