Resolve the success criteria
It s important at the beginning of a Web project to resolve the site s success criteria. The
Site Coordinator should talk with the Decision-Maker to answer the question, What will
make it a successful site?
For example, an association might have these success criteria for its Web site:
Serve as the prime means of communication with members
Enable members to register for events online
Be easy to update by in-house staff
When the success criteria are resolved, they should be written down, along with the
audience and purpose. Then the Site Coordinator should have the decision-maker sign
and approve this document.
Tip: Document all approvals
Putting a site s audience, purpose, and success criteria down on paper with the decision-
maker s signature helps avoid the wasted effort that comes from mid-project changes. If a
fundamental change is suggested during the site s construction, the Site Coordinator can
point to what was approved to get work back on track.
Document approvals throughout the site-building process. Have the decision-maker
literally sign-off on approved material to provide tangible proof.
The pros depend on documentation
We document everything we do with a client. Before we do any work, we write a
detailed work order and have the client sign it. Then we get their signature on
designs and mock-ups at several different points during a project. Getting signatures
keeps everybody happy and on the same page.
Catherine Shaw, Web Project Manager, Mediastudio
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