Organize 

51 

Determine content groups 

Working with the site s list of content, the Site Coordinator organizes them into a 

hierarchy of related groups. At this stage, a sophisticated chart isn t necessary. A tree 

diagram sketched out with pencil and paper will do, because the site s content hierarchy 

will change frequently before it reaches its final arrangement. 

Tip: Chunk content into small groups 

When confronted with groups of over seven items, people begin to get confused and 

forgetful. That s why license plates and social security numbers are segmented into groups 

of two, three and four digits: they re easier to remember that way. 

To make it easier to grasp, arrange site content in groups of three to seven. The Web site 

pictured below chunks its main-level content into three groups: 

Three main sections let 

people feel in control, not 

overloaded with information. 

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