Build

75 

Conduct audience testing 

Set up the test 

Arrange to have the Audience Test Group test the site draft. If possible, have them do this 

at a place outside the office to avoid distractions. Before the test session, interview each 

member to identify the tasks they want to perform, and the information they want to 

find. 

Conduct the test 

Have each group member click through the site for 20-40 minutes. As each member of 

the Audience Test Group attempts to accomplish his or her desired tasks, note if they 

were successful. If not, note the problems encountered.  

Feel free to ask each tester questions such as,  Why did you click there?  and  What s 

your reason for going that way?  However, don t provide any help. 

Summarize the results  

After the audience testing is finished, compile the findings in a report. Each member of 

the Web team and the Decision-Maker should review this report. If a pet feature of the 

site was found to be unpopular or hard-to-use, the audience testing report can supply the 

objective proof needed to change it.  

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