Conduct audience testing
Set up the test
Arrange to have the Audience Test Group test the site draft. If possible, have them do this
at a place outside the office to avoid distractions. Before the test session, interview each
member to identify the tasks they want to perform, and the information they want to
Conduct the test
Have each group member click through the site for 20-40 minutes. As each member of
the Audience Test Group attempts to accomplish his or her desired tasks, note if they
were successful. If not, note the problems encountered.
Feel free to ask each tester questions such as, Why did you click there? and What s
your reason for going that way? However, don t provide any help.
Summarize the results
After the audience testing is finished, compile the findings in a report. Each member of
the Web team and the Decision-Maker should review this report. If a pet feature of the
site was found to be unpopular or hard-to-use, the audience testing report can supply the
objective proof needed to change it.
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