80  Maintain

Establish guidelines for structure and design 

No Web site stays the same for long. As a site undergoes changes and additions, it can 

easily develop inconsistent looks among its sections, accumulate dead-end links, and 

accrue superfluous information. The key to avoiding this is to establish guidelines for the 

site s structure and design. 

Implement design guidelines 

Establishing guidelines for site design ensures that updates and additions to the site look 

consistent with the rest of its pages. These should include instructions for: 

How the logo should be displayed 

What colors and fonts should be used 

How navigation and content should be arranged 

Include the site blueprint 

The site blueprint, which diagrammed the site s content groups for its construction, can 

help determine where new content should go. When adding information to a site, look at 

the site blueprint and figure out into which content group it logically fits. Then post it to 

the site in the appropriate section. 

Site blueprint 

New content 

Animals 

U 

All 

About 

Trout 

Birds 

Mammals 

Fish 

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