Define the audience and purpose 
After determining that the Manager will be the Decision-Maker for this project, you ask 
him who he thinks will be using the site: 
 Let s see The people who get mortgages through us tend to 
be middle-income families. I guess the people visiting the site 
would be the more computer-savvy people in that group.  
Then you ask him what he thinks the site should do: 
 I think the site should let people see our loan rates and 
allow them to do a loan application over the Internet.   
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