$2,500 Online Budget

Suggestions

Expense

  Get a co branded link to IMG's SelectaPlan, where you can sell online and 

track your sales through IMG's Producer Area. This link can be emailed to 

Free

your clients if you do not have a website. 

  Take advantage of IMG's Personalized PDF area, where you can find 

personalized versions of our brochures, applications and marketing flyers. 

Free

These can be emailed to your potential clients, or linked from your website. 

  Register a domain name and secure all domain extensions. Often we are 

asked which kind of domain name is the best; .com, .net, .org, etc  These 

are all acceptable kinds, and will not damage your ability to market your 

website, however you should try to buy the .com and .net versions if they 

$100

are available. These are the most well known, and remembered. You can 

buy a domain name without having a website; in fact, this will allow you to 

use a more professional email address.

  Web Hosting  Expect to pay $19.95 to $50.00 monthly for reasonable hosting. 

$400

  Buy a pre designed web template and have it personalized for your company  

$500

  For example, your new email address could be yourname@yourwebsite.com,

which conveys a more professional message than supercat54@hotmail.com.

Free

The domain and email should cost no more than $10 annually. Be sure to 

make a bookmark/shortcut to access your new email. 

  Use email groups. There are numerous email communities such as expatriates

and groups discussing topics like international travel, international business 

opportunities, and so on. These groups are typically free to join, and you could

$200

meet potential clients through these communities. This should be budgeted 

at approximately $200 for paid memberships and advertising opportunities. 

  Set up a signature to be used automatically when writing and responding to 

a message, as well as an auto response that will be sent automatically in 

Free

reply to all incoming mails. This should say something describing how you 

will get back with them and how to reach you in an emergency. 

  Yahoo Registration 

$300

  Becentral  Website search listing, banner exchanges and email marketing. 

$300

  Pay Per Click search engines: Google Adwords and/or Overture. 

$700

Total: $2,500

33