The Big Question
The Big Question
How Many Seniors Are Online?
How Many Seniors Are Online?
Research by Nielsen/
Research by Nielsen/
NetRatings 
NetRatings 
&
&
 eMarketer
 eMarketer
Oct.2002
Oct.2002
Oct.2003
Oct.2003
Total Online:
Total Online:
128.2 Million
128.2 Million
136.2 Million
136.2 Million
Users 
Users 
(Age 
(Age 
50+):
50+):
21.2 Million 
21.2 Million 
(17%)
(17%)
 25.2 Million 
 25.2 Million 
(19%)
(19%)
Users: 
Users: 
(Age 
(Age 
65+)
65+)
7.6 Million 
7.6 Million 
(6%)
(6%)
9.6 Million 
9.6 Million 
(7%)
(7%)
Page 
Page 
Views 
Views 
(65+):
(65+):
1,430/Month
1,430/Month
1,548/Month 
1,548/Month 
(8% More)
(8% More)
Time Online (65+):
Time Online (65+):
94 hrs./Month
94 hrs./Month
97 hrs./Month 
97 hrs./Month 
(3% More)
(3% More)
Before we get into the thick of it, we want to deal with one of the most common myths we hear from estate
planning professionals     My clients don't know what the Internet is. They are not online. 
The reality is actually vastly different from that. In fact, my seniors have found the Internet as an excellent
way to spend all their free time.
According to research by Nielsen/NetRatings and eMarketer,
  The total  online population  jumped from 128.2 million (10/02) to 136.2 million (10/03)
  Users of Age 50+ increased from 21.2 million (17% of total online population) to 25.2 million (19% of
total online population)
  Users of Age 65+ also increased from 7.6 million (6% of those online) to 9.6 million (7% of those online)
  The number of page views of users Age 65+ increased from 1,430 per month to 1,548 per month
   The  amount  of  time  spent  online  by  users  of  65+  increased  from  94  hours  per  month  to  97  hours  per
month.
Just to reiterate, people of Age 50+ make up nearly 20% of everybody online, and even those of Age
65+ spend over 97 hours per month online!
  1993 2004 by Schumacher Publishing, Inc.
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