The Truth About Search Engines
The Truth About Search Engines
Yahoo Search Results For 
Yahoo Search Results For 
estate planning
estate planning
354,000 Results
354,000 Results
Florida estate planning
Florida estate planning
Yahoo Lists 20 Results Per Page
Yahoo Lists 20 Results Per Page
= 17,700 Pages of Search Results
= 17,700 Pages of Search Results
(5 pages of search results is only the top 100 results)
(5 pages of search results is only the top 100 results)
Results are  typically  laid  out with  20 results  per  page,  so 354,000  results would be over  17,700 pages  of
search results for yuour prospects to wade through.
If  you  were  doing  this  search,  how  many  pages  would  you  honestly  have  the  patience  to  click  through?
Maybe four or five pages at most? That's only the top 100 search results out of 354,000. So, how can you
be one of these sites? How do you get your web site to come up high up in the search results?
There are companies that claim they can get you  high search engine placement,  if you don't mind paying
for it. Essentially, the more you pay, the more  tricks  and  techniques  a  company  will employ  on  your
site. This can literally cost you hundreds or even thousands of dollars per month. What kind of tricks are we
really talking about?
  1993 2004 by Schumacher Publishing, Inc.
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