The Truth About Search Engines
The Truth About Search Engines
Search Engine Logic For Search Results
Search Engine Logic For Search Results
What Is A Custom Page Designed For A Search Engine?
What Is A Custom Page Designed For A Search Engine?
Keyword Placement
Keyword Placement
Frequency
Frequency
(amount of times a keyword is repeated on a page)
(amount of times a keyword is repeated on a page)
Weight/Density
Weight/Density
(percentage of keywords in relationship to all other words on the page)
(percentage of keywords in relationship to all other words on the page)
Prominence
Prominence
(placement of keywords near the beginning of a page or sentence)
(placement of keywords near the beginning of a page or sentence)
Just to give you some idea of what these  custom  pages consist of, lets go over these  tricks  and  techniques  commonly used:
  Because search engines are primarily used by keyword searches, most techniques center themselves around proper keyword placement
on the web page for each engine.
  Keyword Frequency is the amount of times a keyword is repeated on a page. Some engines often penalize or even ban you altogether for
too many repetitions, while  others rank  you  higher.  Seven   logical  repetitions seems to  be  a  common   magic  number  of  repeats  for
many engines, but you should check the engine's rules to see if they will penalize you for that.
  Keyword Weight/Density is the percentage of keywords in relationship to all the other words on the page. For example, if you had the
word  wills  appearing twice on a page with 100 total words, your Density is a very low 2% for the keyword  wills. 
  Keyword Prominence is the placement of keywords near the beginning of a page or sentence. For example, if you end your 100 word
page with your keyword  wills,  it would have an extremely low prominence, because it would be the very last word of the 100 words.
There are many other areas beyond the actual text of your web page that can utilize these tactics, some of which are hidden from view.
These include:
1) HTML Title (describes the contents of your web page in one sentence)
2) Meta Tags (hidden in page's source code, invisible to readers, describe your site's content to an engine)
3) ALT Tags (essentially text descriptions of the images on your web page)
4) Comment Tags (hidden in page's source code, invisible to readers, primarily for web designs to make hidden notes)
5) Domain Name / URL  (the web address of your web site)
One  other  important  thing  to  note,  is  that  the  engines/directories  look  at  things  visible  and  HIDDEN  from  view  on  web  pages.  Said
another way, they look at the actual HTML code that make up the web page, NOT what you see when you use your browser to view a
page.  To  see  what  this  looks like,  you  can  right click  on  any  empty  space  of  a  web  page  and  select  VIEW  SOURCE  from  the  popup
menu. Usually, there is a VIEW menu at the top of the browser that contains the same option to view the source HTML code. This code is
the true language of the Internet, while browsers simply CONVERT that code into the web pages you are accustomed to seeing.
  1993 2004 by Schumacher Publishing, Inc.
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