The Truth About Search Engines

The Truth About Search Engines

Search Engine Logic For Search Results

Search Engine Logic For Search Results

What Is A Custom Page Designed For A Search Engine?

What Is A Custom Page Designed For A Search Engine?

Example of Optimized Search Engine Page 

Example of Optimized Search Engine Page 

Wills

Wills

Title = 

Title = 

Wills 

Wills 

Education 

Education 

Center

Center

META Tags

META Tags

Actual 

Actual 

Page 

Page 

Text

Text

ALT 

ALT 

Tags

Tags

Comment 

Comment 

Tags

Tags

EXAMPLE:  Let's  say  we  (Schumacher  Publishing,  Inc.)  wanted  to  build  a  web  page  optimized  for  search  engine  placement  for  the

keyword  wills. 

  TITLE: While it might be tempting to place our identity first, such as:  Estateplanning.Com   Educational information about trusts

and wills,  look at what we've done  from the engine's  perspective. The Keyword Frequency is  1 (wills  only appears once), Density is

14% (wills appears once out of 7 words), and Prominence is extremely low (wills is the last word of the 7 word title). Mentioning trusts

only  dilutes  this  page;  so  we  should  consider  making  a  separate   optimized   page  just  for  that  keyword,  and  take  it  out  of  this  page

altogether.  It  would  be  far  superior  (from the  engine's  perspective)  to  entitled  our  page:   Wills     Education  Center  on  Wills.   Your

frequency is 2, density is 40% and prominence is high. We must be careful though, as many of these engines/directories know what we

are  trying  to  do.  The  title   Wills    Education  Center  on  Wills   SOUNDS  a  little  goofy  to  the  human  ear,  and  might  be  flagged  to  be

looked at by a real person. In the end, experimentation is the only way to know how well this will do   BUT, a good rule of thumb is to

make sure whatever you are doing SOUNDS like something you might actually say to a client. It might be better (in the end) to simply

make the title  Wills education center .

  META TAGS: While it might be tempting to place keywords about everything your company does, it is far better to keep it  short and

too the point for this ONE keyword. Make other pages for other keywords. In the examples below, you will note the word Wills appearing

as the first  item (high prominence),  in each item,  but not  TOO much (high frequency)  and  with  short  descriptions  (high  density).   For

example:

  PAGE TEXT: This is text that is visible to the visitor. Because this page is meant primarily for engines, we consider it a  doorway  to

the real web site   where the visitor will go to actually GET the content they came to  your site to  see. Do not put that content ON this

engine optimized page. You will dramatically lower your keyword density by doing so. So, we will keep it short and too the point with a

simple title (Wills), a graphic with our logo, a brief tag line (Educational information on Wills for  the  estate planning professional and

general public) and a link to the enter the site (Enter the Wills Education Center). 18 words in total. Frequency is 3, Density is 16%, and

Prominence is high. This area is notoriously difficult to get high density and still have a page that makes sense when read.

  ALT TAG: We have one image (our logo artwork) on this page. Even though the logo could be an  estateplanning.com  logo, we should

name the actual image  file  with our keyword, such as   wills.jpg,  as  well  as   describe   this  image  in  an  ALT tag  using  our  keyword.

Many web designers overlook the ALT tag, because it requires extra effort to assign. For example:

This now improves our above Frequency from 3 to 5.

  COMMENT TAGS: Since this text is hidden from view, it is a good place to insert keywords. The trick is to insert them in a way that

makes   sense   and  won't  be  counted  against  you  when  an  engine  sees  it.  If  they  just  see  a  comment  tag  that  says  your  keyword  and

nothing else, or your keyword repeated over and over, you're likely to  be banned. It's far better to do something that you MIGHT have

actually done. They should be placed at strategic  design points  of your web site, such as before and after the BODY area of your page.

Here's a good example:

These 2 comment tags mention your keyword  wills,  but do  so in a  way  that  would make sense  denoting the beginning and ending

points for the body part of your HTML code.

  1993 2004 by Schumacher Publishing, Inc.

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