The Truth About Search Engines
The Truth About Search Engines
Search Engine Logic For Search Results
Search Engine Logic For Search Results
Problem #4
Problem #4
Sponsor Links
Sponsor Links
People can now buy top placement directly from the 
People can now buy top placement directly from the 
search engines and directories. These 
search engines and directories. These 
always
always
 appear
 appear
above all other standard web results.
above all other standard web results.
Estateplanning
Estateplanning
.com is #1 in Lycos, but displayed below 6 sponsors!
.com is #1 in Lycos, but displayed below 6 sponsors!
You  can  now  PURCHASE  top  placement  by  paying  the  directory  or  search  engine  directly.  This  is  know  as   Sponsor  Links   and  is
exceptionally  expensive.  So,  while  we  (estateplanning.com)  come  up  #1  in  the  web  search  results  for   estate  planning,   we're  still
displayed 7th  down the page, below the  Sponsor  Links.  So,  after  all  our  hard  work  earning  that  position,  people  STILL  have  to  scroll
down to even see us in the search results!
  1993 2004 by Schumacher Publishing, Inc.
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