The Truth About Search Engines

The Truth About Search Engines

Search Engine Logic For Search Results

Search Engine Logic For Search Results

Problem #4

Problem #4

Sponsor Links

Sponsor Links

People can now buy top placement directly from the 

People can now buy top placement directly from the 

search engines and directories. These 

search engines and directories. These 

always

always

 appear

 appear

above all other standard web results.

above all other standard web results.

Estateplanning

Estateplanning

.com is #1 in Lycos, but displayed below 6 sponsors!

.com is #1 in Lycos, but displayed below 6 sponsors!

You  can  now  PURCHASE  top  placement  by  paying  the  directory  or  search  engine  directly.  This  is  know  as   Sponsor  Links   and  is

exceptionally  expensive.  So,  while  we  (estateplanning.com)  come  up  #1  in  the  web  search  results  for   estate  planning,   we're  still

displayed 7th  down the page, below the  Sponsor  Links.  So,  after  all  our  hard  work  earning  that  position,  people  STILL  have  to  scroll

down to even see us in the search results!

  1993 2004 by Schumacher Publishing, Inc.

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