The Truth About Search Engines

The Truth About Search Engines

Search Engine Logic For Search Results

Search Engine Logic For Search Results

Searching for 

Searching for 

estate planning

estate planning

 (Jan.2004)

 (Jan.2004)

We 

We 

(estateplanning.com) 

(estateplanning.com) 

come 

come 

up 

up 

as 

as 

follows:

follows:

#1 in Lycos

#1 in Lycos

#4 in Microsoft

#4 in Microsoft

'

'

s MSN.Com

s MSN.Com

#6 in

#6 in

 Altavista

 Altavista

.Com

.Com

#13 

#13 

in 

in 

Google.Com

Google.Com

AOL keyword

AOL keyword

#13 in Yahoo.Com

#13 in Yahoo.Com

estateplanning

estateplanning

#17 in AOL.Com

#17 in AOL.Com

goes directly to us!

goes directly to us!

All this only provides around 5% of our total traffic

All this only provides around 5% of our total traffic

When  searching  for  estate planning, we (estateplanning.com)  come up #1 in Lycos,  #4  in Microsoft,  #6  in Altavista,  #13  in  Google  &

Yahoo and #17 in AOL. We're also what comes up if you type AOL keyword  estateplanning. 

Despite  the  fact  that  we (estateplanning.com)  come  up  extremely  high  on  search  results  for  all  these  major  engines,  we've  found  that

about 5% of our traffic  comes from  search engines and  directories.  After all  the  time, money  and effort  involved in  getting  these  high

search engine placements, it begs the question   is that really worth the investment?

(Results as of Jan.2004)

  1993 2004 by Schumacher Publishing, Inc.

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