A 3 Step Plan To Make The Internet Really Useful
A 3 Step Plan To Make The Internet Really Useful
Step 1   Getting Them There
Step 1   Getting Them There
Internet Marketing
Internet Marketing
Conventional
Conventional
Marketing
Marketing
EstatePlanning.Com
EstatePlanning.Com
'
'
s Search Engine
s Search Engine
Internet
Internet
17,000 Searches/Month
17,000 Searches/Month
Marketing
Marketing
Cross Linking  
Cross Linking  
(or 
(or 
Build 
Build 
Pages 
Pages 
for 
for 
Others)
Others)
Mailings
Mailings
Affiliates, Charities & Local Businesses
Affiliates, Charities & Local Businesses
Banner 
Banner 
Ads
Ads
Search Engines & Directories
Search Engines & Directories
  Internet Marketing is the next step to new business.
  A) Search Engines
Despite the realities of engines, it certainly can t hurt to get yourself listed. However, many engines take several months
before they add you to their system. And that doesn t have anything to do with where you are placed in search results. If
you're willing to pay, there are many companies out there you can pay to get you better placement in search results.
  B) Cross Linking with Affiliates, Charitable Organizations or Local Businesses
One of the most powerful methods of increasing traffic to your site is something called "cross linking." In short, you put
a  link  on your  site  to someone  else s  site  and,  typically, they would  reciprocate by  putting  a  link  on their site back  to
yours.  By  doing  this,  any  traffic  that  the  other  web  site  gets  has  the  potential  of  coming  to  you.  The  more  sites  you
exchange links with, the more chances you have of getting bonus traffic. It s exponential. The obvious benefit is that you
are creating ties with organizations  that already have establish  traffic. If you run a search in a search engine limited to
your local community, city or area, you can find a wealth of sites with whom you could potentially exchange links. Other
good  "crossing linking"  possibilities  for  you  could  be  local  charitable  organizations,  local  business  (any  type),  sites
dedicated to seniors, and information based sites like on line newspapers or magazines.
  C) Build a Page for Affiliates, Charitable Organizations or Local Businesses
This takes the idea above one step further. Using the phone book, local newspaper, Internet Yellow Pages or just driving
down the street, you will find that many local entities that do NOT have a web site at all. Here s your chance  to shine.
Offer  to  create  a  web  page  exclusively  for  them,  filled  to  the  brim  with  their  information,  background,  services,  etc.
Simply collect this information from them, and use  one of your custom pages from our service. Keep in mind that the
custom blank pages will give this organization a link on almost EVERY page on your site. So, not only are you hosting
their  web  page  free  of  charge  and  giving them  an  "Internet Presence," but  you are also  MARKETING them to all the
people visiting your web site. Once you have explained this to them, let them know to start telling people to come to your
site to see this information. Now you have other organizations marketing your web site!
  D) Banner Ads & Link Exchange
Another popular method of getting traffic is by using banner ads or link exchange services.  Their are MANY of these,
which you can find by doing a search in a search engine for "link exchange," or "banner exchange.  This particular type
of marketing annoys people, and as as result, is becoming less popular (and less used). I wouldn't be surprised to see it
almost disappear entirely in the next few years.
  E) Ongoing Seminars
Seminars can bring you new prospects in a way that nothing else can   even if you don t currently do them. By offering
free seminars every so often, you can attract individuals who would not inquire otherwise.  Even if  you don t currently
give seminars, you can still use this powerful idea by giving a "mini" seminar in your own office. Your agenda? Simply
go over one of our highlight brochures or use one of our slide/CD Rom presentations. Include wording like, "Seating is
limited.  Or give a series of seminars with a theme like, "Bagel & Coffee Series: Living Trusts." Be creative. Our system
automatically generates a seminar form for each event you create, allowing visitors to register right there and then. The
benefit? As always, to get people to contact you. Using our web site service, every public seminar you offer at your web
site automatically appears on estateplanning.com for additional marketing exposure.
  F) Publish Articles
Informative Articles are always requested by Prospects! We can t stress this enough. Using our web site  service, every
article you add to the ARTICLES section of your web site, will automatically appear on estateplanning.com s consumer
area for additional marketing exposure.
  G) Listing Services
You can find several services on line that give you free or paid listings to increase your "Internet Presence." Here are a
few: lawyers.com, lawlead.com & lawfind.com. Most of these type of sites allow you to include a link to your web site.
  1993 2004 by Schumacher Publishing, Inc.
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