A 3 Step Plan To Make The Internet Really Useful

A 3 Step Plan To Make The Internet Really Useful

Step 1   Getting Them There

Step 1   Getting Them There

Postcard 

Postcard 

Mailings

Mailings

What's New?

Conventional

Conventional

Marketing

Marketing

Updated With 2004

Internet

Internet

Tax Changes

Marketing

Marketing

Quarterly

Mailings

Mailings

Newsletters

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  MAILINGS

As  mentioned  in  other  tips,  mailings  are  a  fantastic  tool  in  conjunction  with  your  web  site.  Why  spend

thousands of dollars to produce full color products marketing your products and services? Then, you have

to spend a fortune mailing them out to your clients. With the intense growth of the Internet over the last few

years, we quickly discovered a brilliant alternative   postcard mailings.

  At 20  per postcard, it is absolutely the least expensive way (via mail) to keep in touch with your client

base. The down side has always been the lack of information you can put on the postcard. That s where your

web  site  comes  in.  We  have  discovered  that  most  people  prefer  receiving  a  postcard  to  a  thick  booklet,

especially when you don t overwhelm them with information in small print. And if they want a  hard copy, 

they  can  print  it  out  from  the  web  site.  One  of  our  clients  sent  a  postcard  that  simply  said,  "It s  the  new

millennium.  Stay  up  to  date  with  today s  financial  issues  and  ensure  your  family s  future.  Visit  our  free

educational web site at... 

  Keep  it  simple!  Large  text,  a  nice  picture,  to  the  point  and  include  the  all  important  word,  "free."  This

method  not  only keeps  you  in contact  with  your  clients,  but  increases  the  chance  for  referrals  when  they

mention your site to their friends and family. You can also send out email mailings that say the same thing

as the postcard. We find that a healthy mix of email and postcard mailings works best.

And  the  best  part  about  all  of  this   your  clients  don't  have  to  OPEN  anything.  A  postcard  delivers  its

message as soon as your clients/prospects open their mailbox.

  1993 2004 by Schumacher Publishing, Inc.

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