A 3 Step Plan To Make The Internet Really Useful
A 3 Step Plan To Make The Internet Really Useful
Step 2   Making It Worth The Trip  
Step 2   Making It Worth The Trip  
(For 
(For 
You)
You)
Save Time & Money
Save Time & Money
Pre Meeting Education
Pre Meeting Education
Post Meeting Follow up
Post Meeting Follow up
In Office Education  
In Office Education  
(Conference Room or Reception Area)
(Conference Room or Reception Area)
Ongoing Client Relations  
Ongoing Client Relations  
(Promotes Word of Mouth)
(Promotes Word of Mouth)
Less Expensive Mailings  
Less Expensive Mailings  
(Postcards Reference Web Page)
(Postcards Reference Web Page)
Generate New Business
Generate New Business
Now, what makes your visitor's trip worthwhile for you?
  The very FIRST thing you need to do is to let your site save you time and money through education. What
is your time worth? If you charge (say) $180 per hour and you can save even just 30 minutes of your time
per month   our web site service has paid for itself. At that point,  any other time  saved in  this fashion  or
new business is icing on the cake. The absolute BEST way to save time is by letting your site handle the
client s basic education. EstatePlanning.Com's web site service can be a stand alone web site, or attached to
an existing web site. In either case, you will benefit from TONS of educational estate planning content. This
way, you don't have to invest time and money in developing your own content. One of our clients figures
he saves $500 in time minimum each month using this technique.
  PRE MEETING EDUCATION
When  you  schedule  meetings  with  new  prospects  or  existing  clients,  tell  them  to  visit  your  web  site  the
night before the meeting. Phrase it in a positive way, "Before you come in on Tuesday, visit my web site on
Monday night. I have a ton of free information there so you don t have to pay me to learn the basics. And
when  you  come  in,  we ll  talk  about  your  specific  situation."  You ve  done  three  VERY  important  things
here. First, you have saved yourself time and avoided having to start from scratch with each client. Second,
your client has already received value from you without cost. In our experience, this almost always elevates
the  client s  view  of  you  and  enhances  the  chance  of  them  doing  business  with  you.  And  finally,  this
technique  saves  you  time  from  dealing  with  those  people  who  will  not  eventually  turn  into  clients.  How
many  times  has someone  come into  your  office  just to  milk  you  for  information  and  free  advice  with  no
intent of using your services?
  POST MEETING FOLLOWUP
The  Post Meeting  Follow up  can  be  used  in  conjunction  with  the  Pre Meeting  Education  tip  or  by  itself.
After you have completed a meeting with a prospect or client, tell them to visit your web site to review any
topics you ve covered. This also gives them access to a reference source in case they don t understand things
you ve given to them to take home.
  IN OFFICE EDUCATION
One of the most overlooked marketing tips is also the easiest to implement.  Put a  computer with  Internet
access in your waiting area or conference room and load up your web site. Leave it running for people to
browse while they wait. Make a small V table card that says something like, "Free Online Education   See
The  Computer  To  Your  Right"  and  place  it  on  the  table  to  draw  more  attention  to  it.  One  of  our
professionals purposely starts five minutes late to let his clients have time to peruse his site. You can also
use the site as a  visual  aid or  quick reference during a  meeting.  One  of  our professionals has  one on one
meetings in his office and turns his monitor around for the client to see.
  ONGOING CLIENT RELATIONS
This tip involves a little more effort than some of the others, but serves a  vital  purpose.  Distributing  new
content  to  your  clients  is  a  costly  endeavor,  so  some  of  our  professionals  have  opted  to  modify  this
marketing idea. Put the new content on your web site and mail/email your clients a small note to visit your
site to see it. Some professionals go completely electronic (the content is on their site, and they email their
clients) which bypasses all the costs of mailing and producing the materials. Postcard mailings (discussed in
a  moment)  are  an  inexpensive  way  to  incorporate  both  traditional  mailings  and  the  content  on  your  site.
Although normal mailings of content still have their place, you can experiment with this tip to see if there is
room to save some money.
  1993 2004 by Schumacher Publishing, Inc.
Page 35




  

Home

About Services Network Support FAQ Order Contact
 

Inexpensive Web Hosting

Our partners:Jsp Web Hosting Unlimited Web Hosting Cheapest Web Hosting  Java Web Hosting Web Templates Best Web Templates PHP Mysql Web Hosting Interland Web Hosting Cheap Web Hosting PHP Web Hosting Tomcat Web Hosting Quality Web Hosting Best Web Hosting  Mac Web Hosting 

Lunarwebhost.net  Business web hosting division of Vision Web Hosting Inc. All rights reserved