A 3 Step Plan To Make The Internet Really Useful
A 3 Step Plan To Make The Internet Really Useful
Step 3   Tracking Them
Step 3   Tracking Them
Find Out What Works, So You Can Keep Doing It
Find Out What Works, So You Can Keep Doing It
Ask Every Person If They
Ask Every Person If They
'
'
ve Seen Your Site
ve Seen Your Site
Use Extensions or Promotion Codes
Use Extensions or Promotion Codes
Keep A Log
Keep A Log
Note Web Statistics Before & After Marketing
Note Web Statistics Before & After Marketing
Effectively Measure What Worked
Effectively Measure What Worked
The last step, and an extremely important one, is to track your leads.
   If  you  don t  ask  every  person  if  they ve  seen  your  site,  you  will  not  be  able  to  quantify  your  site s
usefulness. We can t stress this enough. We have many professionals receiving new business from leads we
sent them, and they were completely unaware of it. Don t make this mistake! It s  easier  than  you  think  to
incorporate this tip into your daily routine. Don't fall into the trap of thinking that people who see your site
will only contact you via email. Some of them might CALL you    make sure to ask EVERY single person
you speak with if they have seen your web site.
  Make sure to include phone extensions (even if you don't have them) to track your marketing. If you can,
try  to  make  sure  this  number  goes  straight  to  one  person s  phone.  That  way,  you  can  have  ONE  person
receiving and documenting all the Internet calls, and asking if they have an extension number. When they
say,  "Extension  50,"  you  know  the  person  came  from  your  site!  You  don't  even  need  to  have  real
extensions to make this work. Simply ASK what extension, and you will track the lead source.
  Keep a log using any database or spreadsheet. Make certain to include the person's name and a date. This
way,  you'll  be  able  to  figure  out  which  months  saw  more  leads  and  correlate  them  to  mailings  or  other
marketing you've done. In the beginning, you should consider printing out a sheet that can be filled in by
hand by whomever answers the phone. This way, you ensure that you track leads and keep things simple.
   Using  our  web  site  service,  you'll  be  able  to  see  your  web  site's  statistics  every  time  you  log  in  to
administrate your site. Make sure to jot down your site's statistics every week or month. That way, you'll
be able to see how your traffic has increased using various marketing methods over time.
These might seem like a difficult things to add to your office procedures, but consider this 
   at  the  end  of  the  year,  you  can  effectively  quantify  which  marketing  techniques  were  successful,  and
where to concentrate your marketing budget in the future. The alternative is to blindly spend your money.
  1993 2004 by Schumacher Publishing, Inc.
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