BEFORE THE FEDERAL TRADE COMMISSION 

WASHINGTON, D.C. 

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In the Matter of   

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FTC File No. R411001 

Telemarketing Rulemaking   Comment   

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COMMENTS OF COX ENTERPRISES, INC. 

INTRODUCTION AND SUMMARY 

Cox Enterprises, Inc. ( CEI  or  Cox ) hereby submits these comments in response to 

the Federal Trade Commission's ( FTC ) Notice of Proposed Rulemaking

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 relating to the 

proposed amendment of the Telemarketing Sales Rule (the  TSR  or  Rule ).

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  Cox welcomes 

this opportunity to comment on the proposed amended Rule, and strongly supports the efforts of 

the FTC to protect consumers from fraudulent and deceptive telemarketing.  

Cox has a 104 year history of leadership in the media and communications industries and 

today is one of the nation's largest diversified media companies, with significant operations and 

investments in cable television, telephony, high speed Internet access, broadcast radio and 

television stations, newspapers, and local Web content.   Cox always has respected the rights of 

consumers, and recognizes that regulation is necessary to prevent fraudulent and deceptive 

1

 67 Fed. Reg. 4492 (proposed Jan. 30, 2002) (to be codified at 16 C.F.R. pt. 310).  Hereafter, the Notice of 

Proposed Rulemaking is referred to as the  NPRM.  

2

 16 C.F.R. pt. 310 (2001).