Florida. Telephone calls play a critical role in CNI's efforts to alert readers to the content and
availability of its publications and to distribute its newspapers. Telephone calls allow CNI's
newspapers to offer consumers low cost, convenient access to a vital information resource.
Costing just one third of the costs of direct mail, outbound telephone campaigns are by far the
most efficient and cost effective method of acquiring subscribers for CNI papers. On average,
CNI's major daily newspapers acquire over fifty percent of their new subscribers by this means.
In addition, telephone based customer service and sales calls enable Cox's newspapers to reduce
churn rates and maintain lasting customer relationships. Cox's newspapers use telephone
contacts to sell and renew subscriptions, renew classified advertising from both individuals and
businesses, and tailor frequency, delivery, payment and billing options to suit individual
customer preferences and needs.
Two other independent Cox affiliates, Cox Business Services (a subsidiary of Cox
Communications) and Cox Interactive Media ( CIMedia ), focus primarily on business
customers. These companies rely heavily on business to business telephone communications for
their success, and small and large businesses alike benefit from their calls. Cox Business
Services, for example, relies heavily on telephone contacts to offer its single network voice, data,
video, Web hosting and high speed Internet services to businesses of all sizes, to offer new
services and upgrades to its 50,000 existing cus tomers nationwide, and to tailor its services and
technologies to the individual needs of its customers.
CIMedia, an independent subsidiary of Cox Enterprises, operates the highest rated
network of local content Web sites in the nation, as well as a dynamic Web hosting and Web site
development business. CIMedia's telemarketing is integral to its ability to offer advertising on
its Web sites and to market its Web site hosting and related development services to businesses.
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