Telephone sales calls also provide CIMedia's current customers the opportunity to take
advantage of new products and services as they become available and to receive the kind of
individualized customer service that they have come to expect from Cox.
DISCUSSION
I.
THE PROPOSED NATIONAL DO NOT CALL REGISTRY WILL
UNREASONABLY RESTRICT COMMUNICATIONS WITH EXISTING CUSTOMERS
AND INTERFERE WITH LEGITIMATE RELATIONSHIPS BENEFICIAL TO
CONSUMERS.
The FTC proposes to create a centralized national do not call registry to be maintained
for a trial period of two years.
10
Pursuant to this proposal, consumers would contact the FTC and
place their telephone number on the national registry, making it illegal for companies within the
FTC's jurisdiction to call them for telemarketing purposes. Once consumers have placed their
telephone numbers on the national registry, the only way they can authorize a company to
contact them is to transmit their express verifiable authorization to be called. This proposal
would require companies to obtain eithe r a consumer's signed written authorization or recorded
oral consent to be called.
Unlike virtually every state that has enacted analogous do not call registry laws,
11
the
FTC has not proposed an established business relationship exemption that would permit
telemarketers to call parties with whom they have a preexisting business relationship, regardless
of whether those parties' numbers are on the national registry. Accordingly, by preventing
companies from contacting existing customers without first undertaking a cumbersome process
of obtaining each customer's verifiable authorization to be called, the proposed amended Rule
10
Proposed Rule 310.4(b)(1)(iii).
11
Citations to the established business relationship exemptions that exist under every state do not call registry law
known to Cox are compiled in a list attached hereto as Appendix A.
9