be placed on a company's do not call list terminates the business relationship between the
company and that customer for the purpose of any future solicitation.
40
The FTC should respect Congress' judgment that registration on a nationwide
telemarketing suppression list should not prevent consumers from receiving calls from
companies with whom they formed ongoing business relationships. Such action will not
undermine the principle of consumer choice or the Commission's privacy objectives, because,
pursuant to both the existing TSR and the TCPA, consumers will continue to be able to prevent
calls from even those parties with whom they have voluntarily chosen to do business by making
a company specific do not call request.
3.
Calls to Existing Customers Do Not Threaten Privacy Interests that
the Telemarketing Act Was Intended to Protect.
According to the Commission, the proposed national do not call requirements are
designed to fulfill its mandate under the Telemarketing Act to prohibit telemarketers from
undertaking a `pattern of unsolicited telephone calls which the reasonable consumer would
consider coercive or abusive of such consumer's right to privacy.'
41
Phone calls from
businesses to their existing customers are not inherently coercive or abusive of a consumer's
right of privacy and, therefore, they are beyond the scope of the Telemarketing Act's privacy
mandate.
After conducting a lengthy rulemaking proceeding pursuant to the TCPA, the FCC
conclude[d], based upon the comments received and the legislative history, that a solicitation to
someone with whom a prior business relationship exists does not adversely affect subscriber
40
Id.
41
NPRM
, 67 Fed. Reg. 4492, 4518.
17