III.
THE FTC'S PROPOSED RESTRICTION ON THE DISCLOSURE OF
CUSTOMER BILLING INFORMATION IS OVERBROAD AND UNDULY
BURDENSOME.
The proposed amended Rule would prohibit telemarketers from receiving a customer's
billing information from anyone other than the customer, or from disclosing or sharing any such
information with third parties for use in telemarketing.
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Cox's cable television systems and
newspapers regularly use third party service bureaus or other third party telemarketing
contractors to conduct outbound telemarketing campaigns on their behalf. When telemarketing
agents acquire a new customer, they necessarily transfer the customer's billing information back
to Cox for purposes of establishing a new account, and, in the ordinary course of business, a Cox
customer sales representative may someday refer to that account information again, including the
customer's billing information, for purposes of processing another telemarketing transaction with
the same customer. Various Cox divisions also have entered into relationships with firms like
AllConnect and ConnectUtilities that enable consumers who are planning to relocate to a new
community to establish accounts for all of their necessary utility services and related services,
such as newspaper and cable television subscriptions, with a single online or telephone
transaction. The very efficiency that these firms offer is the ability to establish, on a one stop
shopping basis, multiple billing relationships with a single submission of billing informatio n.
Cox cable systems also have entered into cross sales agency relationships with individual
newspaper publishers and power companies in their communities designed to achieve similar
efficiencies. All of these relationships offer obvious benefits to consumers and most of them
involve some exchange of customer billing information with the knowledge and consent of the
affected customers.
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Proposed Rule 310.3(a)(3).
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