SMEs and E Commerce   The Asia Foundation

4.0 

Results of the Survey 

4.1 

Characteristics of respondents  

4.1.1 Background  

Respondents were 200 small and medium sized companies. Companies in this 

study included sole proprietorship, partnership, and company limited. 

Respondents were company owners (21.5%), IT managers (2.6%), general 

managers (47.7%), and others (28.2%).  

From information on year of establishment, these 200 firms could be grouped 

into 3 groups as follows:  

     younger than 10 years (40%) 

     between 10 to 20 years (36%)  

     20 years or older (24%) 

Strength and weakness of companies depended upon their expertise, quality of 

products and services, price, technology, marketing, personnel, and location.  

4.1.2 Markets 

73% of respondents was domestic markets oriented. They sold more than 50% of 

their products to local markets. Top five domestic markets for respondents in 

each city but Bangkok were mainly in cities in their regions and Bangkok. 

Respondents in Bangkok sold their products to every part of Thailand included 

Bangkok. 

Top five foreign markets for respondents in every region were scattered. The 

markets included the United States, Germany, Australia, Japan, Hong Kong, 

Singapore, Taiwan, Malaysia, Vietnam, Cambodia, etc. 

4.1.3   Usage of Personal Computers 

93% of respondents had between 1 to 160 personal computers in their offices. 

56.5% of these companies had 1 to 6 personal computers in their offices. 7% of 

respondents did not have any personal computer in their offices. 

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