SMEs and E Commerce The Asia Foundation
4.3.5 Buying online
21.71% of the Internet users had used the Internet to buy products or services
online (Figure 1.25).
33.33% of these users had used everyday.
18.18% had used less than once a month.
By geography:
Respondents in Chonburi, Phuket, and Bangkok tended to use this
function daily or several times a week.
Chiang Mai tended to use this function once a month or less.
Nakhon Ratchasima had rarely used this function.
By industry:
Telecommunications tended to use this function more frequently than
other sectors.
Distribution and Hotel sectors were the second frequent users.
Figure 1.25
Internet use for buying online
1 2 0
1 1 1
1 0 0
8 0
6 0
Respondents
4 0
. of
No
2 0
1 1
5
4
4
3
6
0
onth
never
1/week
everyday
3/month
1/month
many/week
less1/m
F r e q u e n c y
4.3.5.1 Patterns of purchasing online
15.79% of the Internet users informed that they had made purchases online.
Respondents used two approaches to purchase products/services online: ordering
online, emailing order (Figure 1.26).
54.2% of these users had ordered products or services online.
45.8% of these users had used e mail to order products or services.
Value of the purchase varied between 1,000 Baht (USD22.22) to 10,000,000
Baht (USD 222,222.22) per month.
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