SMEs and E Commerce   The Asia Foundation

Figure 1.54 

Importance of website to promotion of the company by sector 

Telecommunication

Hotel&Tourism

Trade

Service

Manufacture

0%

20%

40%

60%

80%

100%

Not important

Indifferent

Some important

Important

Very important

Figure 1.55 

Importance of website to sale of the company by sector 

Telecommunication

Hotel&Tourism

Trade

Service

Manufacture

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Not important

Indifferent

Some important

Important

Very important

4.5.4.4 Benefits from the websites 

Four common benefits cited by the web users can be concluded as follows 

(Figure 1.56): 

     Promotion (82.1% of the web users) 

     Information distribution (55.13%) 

     New distribution channel (41%) 

     Improving company's image (23%) 

41