SMEs and E Commerce The Asia Foundation
Figure 1.56
Benefits of the website
Promotion
64
Improving Image
18
Information distribution
43
Distribution channel
32
Others
5
0
10
20
30
40
50
60
70
No. of respondents
4.5.4.5 The use of the website
Most respondents had had the website for not longer than 3 years (Figure 1.57).
44.9% of these 78 companies had registered the website with search engines.
Most companies had had company profile and contact details such as address and
telephone number on their websites. Only 25.6% had on line ordering application
on their websites (Figure 1.58).
Most respondents (41%) had no ideas about the amount of web visitors per
month. The rest of the respondents stated the number of visitors between 10 to
5,000.
52% of respondents did not know about the amount of hits per month and the
average time spent per visitor. The others stated the number of hits between 10 to
50,000 and the average time spent per visit between 4 to 70 minutes.
Figure 1.57
Number of years of using the website
>5 yrs
5
4 5 yrs
7
3 4 yrs
7
2 3 yrs
21
1 2 yrs
32
<1 yr
6
0
5
10
15
20
25
30
35
No of respondents
42