SMEs and E Commerce   The Asia Foundation

4.6.4   Importance of the e commerce portal to companies 

57.55% of the e commerce portal members considered the portal either important 

or very important to the promotion (Figure 1.74). 

92.3% considered the e commerce portal either not important or indifferent to the 

procurement. The importance of the e commerce portal to sales was inconclusive. 

Figure 1.74 

Importance of the e commerce portal to companies 

Procurement

Sales

Promotion

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Very important

Important

Some important

Indifferent

Not important

4.6.5   Non e commerce portal users  

Twenty seven companies or 20.45% of the 132 non users had considered using 

an e commerce portal. 

     40.7% was planning to join in the next 12 months 

     14.8% considered the e commerce portal too expensive 

     7.4% stated that the portal did not offer a useful service to their 

companies. 

     The others had problems such as the quality of their websites, and the 

uncertainty about information and transaction security. 

Eighty eight respondents who had never considered joining e commerce portal 

had given various reasons (Figure 1.75): 

     No need (46.6%) 

     Have no idea about the e commerce portal (23.9%) 

     Have no knowledge about using the e commerce portal (13.6%) 

     Other reasons included  no foreign markets  and  do not want to have 

more additional expense . 

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