SMEs and E Commerce   The Asia Foundation

6.2  

Website 

Thirteen companies of 48 non Internet users had intended to use the website in 

the next 12 months. Reasons included: 

     To promote company 

     To improve image of the company 

     To distribute information 

     To provide alternative distribution channel 

Most websites would contain information on company profile, contact detail, 

product information, and product lines. About 50% of the websites would have 

web counter, on line ordering application and ordering by e mail functions. 

Respondents stated that the most important benefits that the websites brought to 

the company included   promotion of the company ,  improvement of the 

company's image ,  provision alternative source of information , and  provision 

of alternative distribution channel . 

Respondents would have different types of web developer: 

     In house (15.38%) 

     Web hosting company (69.23%) 

     Web designer (15.38%) 

The websites would be managed by: 

     In house (30.76%) 

     Web hosting company (38.46%) 

     Web designer (7.69%) 

     Not sure (23%) 

Most respondents (46%) had intended to spend between 4,500 baht (USD 100) to 

45,000 Baht (USD 500).  

6.3  

E commerce portal 

Eight companies had considered joining a e commerce portal in the near future. 

These companies had expected to have more sales, more customers, and more 

time saving in selling interaction. 

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