Web Hosting Getting Started Guide 150
2. Set Up Your Email
Setting up your email service and creating useful email addresses that match your domain
(such as firstname.lastname@example.org or email@example.com) is the next step to
solidifying your brand and can play an important role in your overall marketing strategy. Add
a signature to all of your emails that includes your web address, and keep in touch with your
audience by sending weekly or monthly updates about your company, upcoming event, or
organization. Feel free to reuse content from your flyers or offline mailings the point here is
simply to remind your audience of your presence and encourage them to return to your site.
When you ve set up your email and become familiar with its features, be sure to look into
Yahoo! promotion tools such as Got Campaigner , which can help you manage your email
campaigns and subscription lists. You ll find a list of this and other promotion tools on the
Promote tab of your Web Hosting Control Panel.
3. Organize Your Site, and Say Something!
A well organized, professional looking web site will attract visitors, encourage them to stay
longer, and prompt them to refer their friends. Plan your web site carefully so potential
visitors can find the information they need, embellish it with interactive add ons like email
forms or a guestbook to keep them interested, and give them a reason to come back! Your
site visitors will be more likely to return when there s something new to see, so update your
content often to keep your site fresh. Add articles, customer testimonials, personal
recommendations, recipes, news items, reviews anything relevant to your site that might
interest your audience and rotate the content on your home page regularly.
An added bonus: Rich, organized content will not only appeal to your viewers but also often
elevate your ranking in search engine results.
To use Yahoo! add ons and create as many pages as you like, you ll need to use PageBuilder,
SiteBuilder, or your own third party software to build your site.
4. Add Keywords and Meta Tags
Although most search engines have deemphasized their significance, meta tags and keywords
still represent an integral part of search engines ranking formulas. Don t artificially load your
web pages with keywords to influence the search engines; instead think of a few descriptive
terms appropriate for your site and make sure those words appear regularly in your meta
tags and site content. Think about the search terms you would enter into a search engine to
find your site and work those into your content. Do you sell cookies on your site? Cookies,
baked goods, and shortbread might be good keywords for you. And don t forget to give each
page of your site a concise, descriptive title. The title, which appears in the topmost bar of a
browser as well as in bookmark lists, helps orient your site visitors and can positively
influence your search engine rankings.
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